Rob Curran

Rob Curran, a seasoned Financial Planning and Analysis (FP&A) professional with over 20 years of experience at Entergy, brings a unique blend of engineering and finance expertise to PRIME Business Advisory Solutions. He is passionate about streamlining and automating financial processes, which has led to significant cost reductions, enhanced efficiency, and improved data quality.

With extensive experience managing major installations of financial and regulatory modeling software, Rob excels in financial forecasting and modeling. He has maintained corporate forecasts and supported key functions such as Investor Relations and Treasury, contributing to critical financial projects including budgets, complex forecast models, and corporate finance initiatives.

Rob is adept at identifying and implementing innovative solutions to optimize and automate processes, driving operational efficiency and reducing financial risk. His strong track record in strategic financial analysis and cross-functional collaboration showcases his ability to work effectively with diverse stakeholders across the organization to achieve shared goals.

He holds a Master of Business Administration with a concentration in finance and management from Tulane University’s A. B. Freeman School of Business, and a Bachelor of Science degree in Electrical Engineering. Rob’s blend of financial and technical acumen makes him a valuable asset to PRIME Business Advisory Solutions.