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John Barranco of PRIME and Lisa C. Ladd discuss sports psychology and sales strategies during the Persistent Bosses Podcast.

How Sports Psychology Shapes Sales: Advice from John Barranco on the Persistent Bosses Podcast

October 8, 2025

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Business Strategy & Growth

On the Persistent Bosses Podcast (hosted by Lisa C. Laird of NOLA Persistence), PRIME’s VP of Business Development, John Barranco, explores the role of sports ...

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PRIME BAS

PRIME Business Advisory Solutions was founded to provide quality business consulting services in the areas of finance, accounting, risk management, internal control processes, marketing and operations.